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Featured Bargains from My Town 4 Less
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Price: From $29.90 to $60.35
Setup on http://www.mytown4less.com includes:
* 1 discount ad
* 1 profile page with reviews and info
* inclusion in newsletter
* Price varies based on length of time ad runs
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About My Town 4 Less:
My Town 4 Less is about promoting local communities, small business, and helping local small businesses and consumers find each other by offering money saving deals and a variety of marketing options that mimic what larger businesses do.
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Our world is changing. We believe we are a part of that change. We embrace the old methods - as well as the new and do not ignore what is going on around us right now.
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The idea for My Town 4 Less came from these foundations.
We realize several things:
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- We all get a lot of advertising every day
- Almost all of that advertising is from a national chain of some type - not locally driven
- Communities and small businesses are vital
- The advertising done by these national chains is pretty pricey
- Most small or local businesses cannot buy that kind of advertising
- Most small or local businesses cannot afford to invest the time required
- Perception is, in fact, reality - I have had many conversations with people I know personally. I asked why they always go to the big chain stores every week and why they do not, in fact, shop locally. There are four responses that I typically get:
- There isn't anything in my neighborhood
- The prices are too high
- The selection isn't there (I can get the same things for much less at the big chain stores)
- They are never open when I am looking to buy
So, I have had some time to think it over and have, in fact, come up with the answer.
Perhaps because my personal background is IT (information technology), I am used to the concept of shared services. Basically, that is what we offer. Shared marketing, advertising and customer services.
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How does it work?
We have administrative, IT, Web 2.0, sales, marketing, and all of the other components in place to run successful marketing strategies.
A percentage of each of our customer's payments goes to each of these individuals. The administrator may wind up working a full 8 hours for us but on multiple client's problems in an orderly way - not just one client. Most clients do not need a full time administrator for the type of work we do, so this would be a wasted resource. By doing this process, we now share that adminstrator's salary over our client base making it completely affordable for us all.
That is the basis of our idea. Share expertise over a number of businesses is just smart business. This allows you to run a leaner and more effective business and that is good for us all.
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